How We Design
How We Design
Our designs start with how women actually move, feel, and live —not just how lingerie looks on a model.
Crafting Women’s Underwear Since 2016
Founded in 2016 by husband-and-wife team Dan and Mel Marsden, Lounge quickly became a leading global underwear brand.
Today, Lounge is a British modern fashion house, taking inspiration from the brand’s roots in lingerie and women’s underwear and are reshaping the future of women’s fashion.
Combining our decade-long mastery of British contour design and women’s underwear with the natural art of the female form, we craft fashion and lingerie that empowers its wearer, and is inspired by the world of women.
At Lounge we believe that underwear is a celebration of the female form, thoughtfully created to flatter, support and empower. Designed in-house by our all-female team of designers, underwear from Lounge embodies British craftsmanship and a devotion to detail, uniting comfort with considered design.
From everyday essentials to statement styles, our underwear is made for the modern woman, who values beauty in the details and confidence in the fit.
Crafted for Comfort. Designed to Empower.
